Reporting in Google AdWords is getting faster & easier now a days! Reports that are currently only available in the Report Center under Reports tab are moving into the Campaigns tab, making advanced AdWords statistics more accessible & actionable. Soon the Adwords Report Center will be retired completely, & the Campaigns tab will be your one-stop shop for Managing PPC campaigns, Analyzing their performance, & downloading performance reports.
Here i will show you where options are currently located in the Report Center & where the same options can be found in the Campaigns tab. If you’re unable to find a particular option in the Campaigns tab, you can continue using the Report Center to access that feature or report for now. Reports won’t be removed from the Report Center until all of their key functionality is available in the Campaigns tab.
Part 1: Basic Reporting Options
This section describes how common reporting actions can be accomplished in the Campaigns tab.
Filter data
Filters are useful for narrowing the scope of the data in your reports. For example, if you have a lot of keywords in your account, you can set up a cost filter to focus on keywords that represent a substantial part of your spend.
In the Report Center, you can only choose from a limited set of filters when creating your report.
A wider selection of filters is offered in the Campaigns tab. To see which filters are available, click the “Filter” button above any data table. If you download the table as a report, any filters you’ve applied are also included in the report. You can save useful filters for easy access in the future.
will continue with "Select campaigns and ad groups" option....
No comments:
Post a Comment